How Real Estate Video Turns Online Views into Real Buyers
- Humberto Segura
- Sep 26
- 2 min read
In today’s real estate market, where over 90% of buyers begin their search online, the first impression is digital. Good photos are no longer enough: real estate videos have become the most powerful tool to transform casual online views into serious leads and actual buyers.
1. Real Estate Video conveys emotions and lifestyle
Buying a property is not just a rational decision, it’s also emotional.
A well-produced video does more than show square meters — it invites the viewer to imagine living in the space:
How the morning light fills the rooms.
What it feels like to host friends in the living room.
The atmosphere of a terrace at sunset.
This emotional connection motivates potential buyers to take the next step: scheduling an in-person visit.
2. More reach and visibility on portals and social media
Algorithms on platforms like Idealista, Fotocasa, Instagram, and LinkedIn favor video content.
That means a listing with video:
Appears more often in search results.
Keeps users engaged for longer.
Generates up to 403% more inquiries compared to listings without video (source: NAR, National Association of Realtors).
In other words, your property doesn’t just get seen — it gets remembered.
3. Time-saving for both agents and buyers
A professional video acts as a natural filter:
Interested leads who book viewings have already seen the property “in action” and have stronger buying intent.
It reduces unqualified visits and optimizes the agent’s time.
The result is a faster, more efficient sales process.
4. Professionalism and differentiation in a competitive market
In a competitive market like real estate in Catalonia, standing out is essential.
A professional video with smooth footage, aerial drone shots, and a carefully crafted narrative positions the property at a premium level compared to the competition.
Buyers perceive this attention to detail as a reflection of both the property’s value and the professionalism of the agency.
5. Real results: from virtual tours to closed sales
At Domum, we’ve seen how properties that had little activity for weeks gained traction and secured visits within days after adding a professional video.
The reason is simple: video brings the real experience of the space closer to buyers, without them needing to be there physically.
Conclusion
Real estate video is not an expense — it’s a strategic investment that multiplies visibility, speeds up sales, and elevates the perceived value of every property.
In today’s digital market, where buyers want to experience everything on their phone before stepping inside, video is the difference between a listing that goes unnoticed and a property that wins hearts and sells fast.
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