By Humberto Segura
THE PROCESS
Every project is different, but each one moves through the same four phases. Scope, timeline and resources are defined case by case. What follows is the shared map.
01. Initial conversation.
Before any proposal, we talk about the place and the project. What you want it to communicate, how the images will be used, what timeline we're working with. For complex projects or sites with unpredictable lighting, I suggest a preliminary visit to the location. The visit is real work and is billed separately; it allows me to calibrate the production with precision and avoid improvisation on shoot day.
02. Tailored proposal.
Based on that conversation, I prepare a clear proposal. It defines scope, timeline, conditions and an initial direction for the vision: what character of the place I want to capture, what atmosphere we're after, what general decisions will guide the work. The specific technical decisions are made on site, where light and space lead. Proposals are valid for 30 days on standard projects, 45 on large ones.
03. Production
Production adapts to the project. Depending on the case it may include light scouting, briefings with architects or interior designers, technical assistance on shoot day, and coordination with the client's team. For editorial or campaign projects, this phase is longer and more detailed. For standard projects, more direct. What matters: nothing is improvised. Every technical decision responds to the vision direction defined in the proposal.
04. Post-production and delivery.
I handle image selection and fine editing myself. It's part of the studio's authored vision, not an outsourceable step. The edited material is delivered through an online album for review. Standard projects include one round of adjustments; editorial or campaign projects include two. After approval, I deliver the final files in the agreed formats. Raw files are not part of the delivery.
Let's talk about the project.
If your place has something to say, write to me. The first conversation doesn't commit you to anything.